Anti-Meat Campaign The number of media articles against consuming meat and poultry is beginning to spike. They cover the range of arguments served up by vegetarian campaigners – bad for the environment, bad for human health, unethical, etc. There are of course counter-arguments but there is no fair and balanced in the American media today. It is unclear how much impact this campaign will have on attitudes and actual meat consumption. While Venezuela, Russia, and China skew media messaging to the government’s position, the media itself performs the censorship in the U.S., with contrarian messengers kicked off Facebook and Twitter. There is unlikely to be an attack on meat from the White House. The progressive left has bee...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...