Mega-retailer Walmart announced that it will require suppliers of agricultural crops to reduce fertilizer use on 20 million acres by 2020. Ag is Stumbling Block U.S. Trade Representative (USTR) Michael Froman was asked by Financial Times reporter Edward Luce if Japan's opposition to conceding market access on its sensitive products and Europe's unwillingness to concede on beef and biotechnology mean that U.S. agriculture will simply not achieve its goals in the Trans-Pacific Partnership (TPP) and Transatlantic Trade and Investment Partnership (TTIP) agreements. Ambassador Froman replied that market access is a key part of the negotiations and that there is no TPP at this juncture because the U.S. is insisting on agricultural access with b...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.