WPI's monthly publication features a review of the past month's market and policy analysis articles. This month we examine issues surrounding livestock, the sorghum market, the Biden Administration’s infrastructure plan and its impact on agriculture, the markets in China and the Mercosur region and much more. ...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.