WPI's monthly publication features a review of the past month's market and policy developments. This issue covers the outlook for the 2019/20 U.S. crop marketing year, China's rapidly changing livestock markets, how increasing Chinese purchases of U.S. ag goods is impacting South American traders, and a look at biofuels policy, and other developments...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.