2014 Agripalooza The market, government and technology development will all three conspire to change things in the agrifood sector in 2014. It will be exciting for some and disappointing for others. 2014 Outlook for the Global Soybean Sector The U.S. and global soybean sectors have enjoyed record demand and high prices in the last few years. The outlook for 2013/14 looks like it will also be a banner year, unless U.S. and South American soybean production exceeds global demand. Global Fertilizer Markets in 2014 In 2013, fertilizer prices had to deal with weaker global grain prices and abundant supply in all three major nutrients. Although supply growth is flattening, 2014 won’t be any different with very limited upside to current...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...