T, T, T & I from USDA Outlook Forum Key points from four sessions (Technology, Transatlantic, Trade and Insurance) at USDA’s annual Outlook Forum. Big Crops, Bigger Problems for Brazil The world soybean market’s shift from U.S. soybean supplies to South American supplies each February has become an annual rite of passage, an “out with the old, in with the new” transition. However, the nature of the changeover is evolving. Major U.S. Soy Demand Rationing Required Until Fall Harvest The U.S. has been exporting soybeans, soymeal and soyoil at a near record pace thus far in MY 2012/13. However, the pace of U.S. soy exports must decline sharply during the remainder of the marketing year to allow for adequate sup...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.