In 2012, global trade in alfalfa hit 1.7 MMT and there was great optimism that it would continue to grow as a valuable forage crop. In fact, it hit the milestone a few years earlier of being the most cultivated forage legume in the world. But ongoing expansion was not to be. Since 2012, the amount of alfalfa traded globally has shrunk by an average -0.8 percent per year. It is the fourth most widely grown crop in the U.S. but remains a niche product, both in terms of where it is produced and the animals that consume it. Some blame the approval of GM alfalfa in 2010, but other field crops yield more energy and thus win the economic battle. ...
A pika (/ˈpaɪkə, ˈpiːkə/ PY-kə, PEE-kə[3][4]) is a small, mountain-dwelling mammal native to Asia and North America. With short limbs, a very round body, an even coat of fur, and no external tail, they resemble their close relative the rabbit, but with short, rounded ears.[5] The large-eared pi...
Lobelia (/loʊˈbiːliə, lə-/[4][5][6]) is a genus of flowering plants in the family Campanulaceae comprising 415 species,[7] with a subcosmopolitan distribution primarily in tropical to warm temperate regions of the world, a few species extending into cooler temperate regions.[8] They are known g...
The Olympic marmot (Marmota olympus) is a rodent in the squirrel family, Sciuridae. It occurs only in the U.S. state of Washington, at the middle elevations of the Olympic Peninsula. The closest relatives of this species are the hoary marmot and the Vancouver Island marmot. In 2009, it was decl...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.