Australia announced that an agreement had been reached with China that will end the latter’s punitive tariffs on barley from Down Under. For its part, China said it is willing to work with Australia to normalize relations. In May 2020, China imposed tariffs of 80.5 percent on Australian barley, claiming Australian subsidies distorted the market. It was in fact retaliation for Canberra encouraging an inquiry into the origins of COVID. As the primary and premium market for Australian barley, it was expected to cripple the industry. However, the global barley market is fungible and expectations that Canada would largely profit from the trade war, a huge drought in 2021/22 made less available for export. Australian farmers switched...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.