The Biden Administration today held a roundtable to discuss the details of its Action Plan for a Fairer, More Competitive, and More Resilient Meat and Poultry Supply Chain. Snow in the DC area and Andrews Air Force Base delayed President Biden’s arrival – perhaps a metaphor for broader disruptions to the supply chain from COVID to shipping containers that have plagued the industry. The Administration’s plan has been announced in various iterations several times since at least July. Back then, it was part of the Executive Order to Promote Competition in the American Economy. At that time, the Administration asked for comments on its plan to spend $1 billion on meat and poultry processing infrastructure; the White House not...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...