Analysts have noted the analog years for adverse El Niño impacts in Brazil as 2015/16 and 2020/21. As in those years, Brazil has had limited moisture and intense heat in major central and norther production areas. However, corn was more adversely impacted than soybeans in both of those past production years. Corn production declined 21.1 percent and 14.7 percent, respectively. By contrast, soybean output fell just 1.34 percent in 2015/16, and increased in 2020/21. However, soybean production fell the following year by 6.4 percent. The current respite from heat and drought is limited. Showers are scattered and with lower intensity. The Vegetative Health Index is worse than 2015 in some areas, and less harsh in other areas. As s...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.