The BRICS countries (Brazil, Russia, India, China, South Africa) meeting in South Africa are being noted for contributing a higher share (31.5 percent) to global GDP than the G7 (30.7 percent). They also comprise 26.7 percent of the world's land surface and 41.5 percent of the global population. However, they are even more dominant in the world of agriculture. The grouping is responsible for over half the world’s production of cotton, soybeans, and rice, and nearly half the world’s output of corn. Due to China, it consumes over half the imports of soybeans. Due to Brazil, the BRICS export over half the world’s trade in soybeans, and collectively they control nearly half the globe’s traded supply of corn and rice. Be...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.