There are at least a few scenarios in which one might purchase a six-pack of beer and subsequently accomplish nothing, but Anheuser-Busch is now offering one more avenue for non-productivity. In case you missed it, Michelob (owned by Anheuser-Busch InBev) aired a commercial during Sunday’s Super Bowl that promised the company would “convert six square feet of farmland to organic” every time you buy a six-pack of Michelob Ultra Pure Gold. The ad noted that “less than 1 percent of [America’s] farmland is organic” and promised the company would help farmers by “transitioning six square feet of farmland to organic” for every six-pack purchased. That sounds nice (if you believe that organic...
From WPI Consulting
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.