There are at least a few scenarios in which one might purchase a six-pack of beer and subsequently accomplish nothing, but Anheuser-Busch is now offering one more avenue for non-productivity. In case you missed it, Michelob (owned by Anheuser-Busch InBev) aired a commercial during Sunday’s Super Bowl that promised the company would “convert six square feet of farmland to organic” every time you buy a six-pack of Michelob Ultra Pure Gold. The ad noted that “less than 1 percent of [America’s] farmland is organic” and promised the company would help farmers by “transitioning six square feet of farmland to organic” for every six-pack purchased. That sounds nice (if you believe that organic...
A pika (/ˈpaɪkə, ˈpiːkə/ PY-kə, PEE-kə[3][4]) is a small, mountain-dwelling mammal native to Asia and North America. With short limbs, a very round body, an even coat of fur, and no external tail, they resemble their close relative the rabbit, but with short, rounded ears.[5] The large-eared pi...
Lobelia (/loʊˈbiːliə, lə-/[4][5][6]) is a genus of flowering plants in the family Campanulaceae comprising 415 species,[7] with a subcosmopolitan distribution primarily in tropical to warm temperate regions of the world, a few species extending into cooler temperate regions.[8] They are known g...
The Olympic marmot (Marmota olympus) is a rodent in the squirrel family, Sciuridae. It occurs only in the U.S. state of Washington, at the middle elevations of the Olympic Peninsula. The closest relatives of this species are the hoary marmot and the Vancouver Island marmot. In 2009, it was decl...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.