Friday’s CFTC report showed managed money traders became slightly more bullish the major ag markets, or at least less bearish. Funds cut their net short position across all ags by 73 percent last week and now hold an essentially neutral position of 20,000 contracts short. Most of that buying came from the soy complex and wheat markets before more bearish sentiments overtook the former market after Tuesday’s CFTC reporting deadline. Consequently, funds’ total position is likely more bearish than reflected in Friday’s data, though they remain relatively neutral overall. In the soy complex, ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.