While pork exports are down 6 percent from last year based on slower slaughter, those to China and Hong Kong increased notably during January-May with additional growth expected. As a result, steps are being taken to expand production. China Drives Pork Expansion Two pork-packing plants are under construction and one more is planned, the first new ones since 2004. They are intended to help meet demand that is driven by exports to China. USDA indicates exports to that country and Hong Kong are up 80 percent in the first five months of this year compared with a year ago. Overall, pork exports are down 6 percent from last year based on slower slaughter. The addition of these new plants could increase production up to 6 percent by the end of...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.