Cultural History April Kicks Off with Annual Qingming Festival or Ancestors’ Day China’s domestic market began the first full week of April on a subdued note with the Qingming holiday or Tomb-Sweeping Day falling on Tuesday. This resulted in much of the country taking a long-weekend break to visit with family and pay respects to their ancestors who have passed on to the afterlife. The colloquial term – Tomb-Sweeping Day – illustrates exactly what occurs, as China’s citizens from all walks of life pay respect to their ancestors by sweeping their tombs and gravesites and then providing offerings of tea, food, and other gifts as an act of the Confucian tradition of filial piety. The holiday is not confined to Ch...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.