Market Trends U.S. Ag Exports to China See Best 1st Quarter Since 2014 Courtesy of booming corn, soybean, wheat, sorghum, meat, almond, and pecan shipments, U.S. agricultural exports to China total 15.59 MMT worth $7.73 billion. Those figures represent a 243 percent increase in tonnage and 163 percent jump in value compared to Q1 2020. The Middle Kingdom’s booming economy and a return to a high level of normalcy as the pandemic has been largely controlled have helped the rebound. While most of the retaliatory tariffs remain in place, the central government has granted waivers on grains and oilseeds that once again make many U.S. productive competitive. China’s own production problems in the hog sector and in the grain arena as...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.