Livestock U.S. Beef Exports Continue on Record Run When 2020 finally comes to an end, it will likely be remembered as the year when U.S. beef and beef products firmly reestablished their presence in the China market. In May, a total of 1,670.6 MT left U.S. ports for the Middle Kingdom with a total value of $13.19 million. Since the reopening of the market in summer of 2017, May’s monthly figures marked the second best month and the highest since last December. Through the first five months of 2020, total beef and beef product exports to China have amounted to 4,925.6 MT worth $38.90 million. That compares to annual totals of 10,637.6 MT and $86.10 million for all of 2019. The average export value for May was $3.58/lb. down from $3.8...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.