Demand growth for coffee has been far less volatile than production and ending stocks. Ending stocks peaked at 25 percent of consumption in 2001 as the price sunk to $0.44/pound. However, there was a stronger reaction when stocks slipped to 17 percent of production in 2011, and the price peaked at $1.66/pound. This year, coffee prices peaked at $2.41/pound but have now dropped to $1.68/pound. Surplus stocks have increased the same amount as consumption growth, but production is up four times the change in consumption or stocks. Basically, the market is comfortable that production is more than adequate to meet demand. ...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.