CPTPP Appeal China’s aggressive effort to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) may be having an unintended effect – causing the U.S. to reconsider its previous rejection of such an agreement. If China were to join, which seems unlikely but not impossible, then the U.S. would be locked out of Asia. The situation is like how Congressional Democrats’ years-long complaints about NAFTA evaporated when President Trump threatened to withdraw from the agreement. His position either exposed the fraudulence of NAFTA’s opposition, or forced an understanding that you don’t know what you’ve got until it is gone. Either way, the threat enabled the negotiation of the US...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...