DE&I Comes to Trade It is busy this week on the U.S. West Coast. Asian leaders are negotiating with their American hosts on APEC, IPEF, and U.S. – China bilateral relations. The latter is supposed to become less prickly as Joe Biden and Xi Jinping meet for the first time in a year, but it still sounds pretty testy. It doesn’t help when the U.S. president repeatedly and without foundation characterizes China as having real problems. It is not like Joe Biden's world is perfect. His phrase of the week has been that “competition doesn’t have to become conflict.” President Xi rebuts with the argument against the fixed pie economic concept, one country’s growth helps other countries. That is why everyone r...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...