Today the U.S. Departments of Agriculture and Health and Human Services jointly released the 2015-2020 Dietary Guidelines for Americans. At the time of the original draft in late 2014, it was not clear that lean meat would be among the recommended protein foods. Dietary Guidelines Released Today the U.S. Departments of Agriculture and Health and Human Services jointly released the 2015-2020 Dietary Guidelines for Americans. Included was a recommendation that Americans should consume “a variety of protein foods, including seafood, lean meats and poultry, eggs, legumes (beans and peas), soy products, and nuts and seeds.” At the time of the original draft in late 2014, it was not clear that lean meat would be included as the rationale of the...
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...