The stay at home orders and fear of a pandemic caused a run on groceries. Several countries-imposed food export restrictions and collectively this elicited news stories recalling the great food shortage situation in 2006/07. That “shortage” started when India had a short rice crop and the Philippines, followed by many other countries, stared importing extra grain to build food security stocks. The price of rice more than tripled. That was then, but not now when it comes to the available buffer supply of grain. Back in 2006/07, the world carryover for rice had fallen in half compared to 2002 and the surplus of wheat had made a similar decline. But global ending stocks of rice are now at 34 percent, more than double the 2006/07 l...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.