At least anecdotally, some food industry lawyers report a drop-off in food borne illness litigation cases this year. Official data is reported by the Centers for Disease Control annually, but litigants are a proxy for industry developments. Part of the reason could be the switch in consumption to homes instead of restaurants and bars (see graph below). Historically, most cases occur in the home or in local food establishments. Those occurring in homes are more difficult to track since reporting is less concise. Some warn that the coronavirus has become a statistical catch-all for many unrelated illnesses, which means a food borne pathogen may have been confused for the coronavirus. It may also be the case that plaintiffs’ attor...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...