Enough is Enough Special interest lobbies cannot show satisfaction lest they lose their raison d’etre. However, French Agriculture Minister Marc Fesneau reached his own point of dissatisfaction. Euope’s green lobby got everything they wanted in the new Common Agricultural Policy. Farmers will produce food using less land and fewer inputs. However, the devil is always in the details and the greens now sense that outcomes will be less robust than they had dreamed. France sent to Brussels its proposal for abiding by the law only to have the Commission demand changes. Paris then resubmitted and obtained approval for a more robust approach. The green lobby reacted by suing the Commission and accusing it of “breeching&rdq...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.