Regional News European farmers are flexing their political muscles and proving just how much weight they carry with lawmakers. Farmers have been protesting all week across France, Spain, and Italy in response to various national and EU-level policies (e.g., Germany’s fuel subsidies) as well as the perceived threats to their on-farm livelihoods posed by Ukrainian grain imports. The protests have prompted the EU to propose measures to manage or control grain and agricultural product imports from Ukraine. Farmers blocked the Dutch-Belgian border on Friday as well as roads in Greece while Polish farmers shut border crossings with Ukraine. Milling Wheat EU wheat futures were mostly lower last week but posted a sizeable...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.