Regional News On 20 February, Germany confirmed its first case of Newcastle disease in 18 years, after a commercial turkey flock in Neißemünde was found to be infected. Separately, Poland had two new flocks confirmed as being infected with the disease, as the country continues to battle outbreaks that started in September 2024. Europe’s egg shortage continues, with German sources saying supplies are tight and prices are starting to rise. Consumer demand has not decreased much amid the price increase, but reports of bare shelves and greater switching between products are surfacing. For now, the only real hope of easing the supply shortage comes from increasing production from the young flocks across Europe. ...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.