Regional News Both the GBP and EUR are seen as safe-haven trades right now, which has led to appreciation in both currencies. That is making exports less attractive from the UK and Europe, which is not what the markets need as they are already facing strong competition from Russia and Ukraine. Traders note that the higher EUR/USD rate pushed Matif futures lower last week, but physical values across much of Europe have yet to reflect this dynamic. The EU Commission increased its forecast of the 2025 European grain harvest to 280.7 MMT. Dry conditions persist and are worsening in the UK, prompting comparisons to 1976, a year of massive heatwaves and drought. Some producers are reportedly irrigating fields to help recently applied...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.