Regional News Europe saw mixed weather trends last week with showers in western Europe, Scandinavia, and the Balkans. Ukraine received little to no rainfall, however, and Russia was also dry, except for light showers in the southern region. Dryness and heat building over eastern Europe remain a concern, while wetter conditions in the UK and northwest Europe are concerning from different perspectives (disease and pest issues). For the next five days, all but the westernmost edges of Europe will see well above-normal temperatures with the heat concentrating near Hungary. Fortunately, much of western Europe – namely the UK, France, Germany, Scandinavia, and western Poland, will receive above-average rainfall that will blunt...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.