Regional News Europe’s weather patterns remain warmer and drier than average for the next week. The dry weather will allow for faster planting of winter crops, the seeding of which was delayed earlier this year due to rains. The coming 7-day forecast offers scattered showers for Europe with southeast Europe benefitting. Parts of southern Europe will remain drier than normal. The 8-14-day forecast offers better chances of precipitation and rainfall amounts will be near normal levels. Last week, the International Grains Council (IGC) trimmed its estimate of the world 2020/21 corn crop, pegging production at 1.156 billion MT, down 4 MMT from prior estimates. The organization cited lower outlooks for crops in the U.S., Ukrai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.