Export Sales and Shipments for October 20-26, 2023. Wheat: Net sales of 275,600 metric tons (MT) for 2023/2024 were down 24 percent from the previous week and 43 percent from the prior 4-week average. Export shipments of 100,500 MT--a marketing-year low--were down 24 percent from the previous week and 68 percent from the prior 4-week average. The destinations were primarily to Mexico (23,800 MT), Algeria (22,100 MT), Taiwan (22,000 MT), Haiti (15,000 MT), and Colombia (9,600 MT). Corn: Net sales of 748,100 MT for 2023/2024 were down 45 percent from the previous week and 40 percent from the prior 4-week average. Export shipments of 505,900 MT were up 5 percent from the previous week, but down 17 percent from the prior 4-week av...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.