F2F Proxy Greens in Europe have been downplaying the impact on production from reduced use of inputs, arguing that studies showing lower production are flawed. Whether the use of inputs like fertilizer are reduced due to government restrictions on use (F2F) or tempered by record high prices, the impact on output should be the same. The price of fertilizer is up four-fold from 2017 and while the elasticity of demand for this product is relatively small due to the lack of substitutes, it is nonetheless having an adverse impact. Considering high fertilizer costs, farmers in Europe are reportedly looking at their marginal costs and are thinking about reduced plantings. Corn yields in Brazil are predicted to fall based on the tighter supply of...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.