Health and Human Services Secretary RFK, Jr. wants to stop demand for fake food colorings and Americans are slowing demand for fake food products. The demand for plant-based milks skyrocketed in percentage terms just a few years ago. Farm state politicians rushed to regulate the use of the word “milk” when it came to products not derived from dairy. Farmers feared that plant-based drinks also labeled milk would undercut demand in the dairy industry. One of the most successful alt-milks has been almond milk, but it has been widely noted that demand for the product is a mile wide but only an inch deep. Global sales of plant-based milks are only about 10 percent of dairy milk sales. Now sales of some products are plummeting a...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.