DTN reports that for the first time in about nine months there was no significant increase in fertilizer prices this past month. Among the eight major components, prices have risen between 36 percent to a 76 percent increase for MAP. Higher crop prices have meant higher farm revenue and increased crop acreage. High crop prices encourage larger crops and thus the increased use of growth boosting inputs. The price of corn and the relative use of nitrogen (see graph below) is correlated at 0.72 and while crop prices may moderate, global demand for agricultural commodities will continue to expand for the foreseeable future. While nitrogen prices are up 33 percent over the past year, they are still 37 percent lower than the peak the...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.