A common debate about a decade ago was framed as food versus fuel; should crops traditionally used for food instead be converted into biofuel, especially during a food shortage. Opponents of biofuel may continue to argue in favor of only crops for food but there was also a forecast of declining cotton production. In the food versus fiber debate, cotton was forecast by some to be outbid when it came to land utilization. As with many long-range forecasts, the cotton loss prognosticators got it wrong. The global area planted to cotton has been volatile but remains well above the reduced scale forecasted by some. The world cotton stocks-to-use ratio has similarly been volatile but on trend, both harvested area and surplus stocks would be calle...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...