Food product label claims are an important aspect of food product marketing, and a standard that is constantly evolving. In the early 1990s, nutrition was the focus, and particularly the reduction of fat content in foods. The result was that hard candy made primarily from sugar could include the label claim “fat free.” Then in 2015, there was the Food and Drug Administration’s (FDA) voluntary GMO labeling guidance. Now, the focus is on sustainability and environmental claims. The Federal Trade Commission (FTC) issued the “Green Guide” for labeling initially in 1992, then revised them in 1996, 1998, and 2012. Currently, the guidelines are being updated again. As consumers look for more “green&...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.