The U.S. primary system may need revision based on the recent voting in Wisconsin, but the national election will and must occur on 3 November. The question is what will be the impact of the COVID-19 crisis on its outcome? The answer is that it likely will be the largest factor influencing voting and it is why everything about it is being politicalized. The incumbent president will be acutely judged on how he handled the virus. Another key factor will be turnout and who’s voter base more predominantly goes to the polls. Historically, Republicans fare better in low turnout elections and in analog years, such as during the 1918 Spanish Flu or times of war, voters tend to stay home more. However, President Trump’s voter base...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...