Geopolitics Rule During the Cold War, U.S. military planners trumped efforts by American agriculture to challenge the trade distorting effects of the EU’s Common Agricultural Policy (CAP). American farmers were told that the CAP is the glue that holds Europe together, and a divided Europe benefited the pinko-commie Soviet Union. Now geopolitics are trumping the effort to green up the CAP. Russia’s war on Ukraine and a global commodity price spike have pitted food security against the “nature restoration” effort of the F2F with its cut in chemicals and increases in organic and fallow land. Opponents argue that delaying Green Deal measures “is short-sighted, misleading, and even self-destructive.” They rec...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.