Ham-Handed U.S. Treasury Secretary Scott Bessent said that the Administration will make “substantial announcements” about tariffs on coffee and other commodities not grown domestically “over the next couple of days.” The move is being made because food inflation has proved sticky, but the overdue realization that products like cocoa, coffee and bananas are non-threatening re-elevates the question of why there wasn’t more strategic thinking about the tariff war before it was initiated? Food inflation is also an issue in Europe, especially in France. Paris-based sustainable development organization IDDRI blames it not on tariffs but on climate change, energy, and the corporate greed of unfair trade practice...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...