While India's monsoon has somewhat rebounded, farming communities have been impacted by the delayed rains. Rural demand is diminishing with crop selection and productivity expected to be affected as well as the country's overall economy. The Late Monsoon and Declining Demand The delayed monsoon and drought conditions in some areas have affected rural demand in India. Although the monsoon has rebounded, the deficiency stands at 24 percent for the country as a whole and 36 percent for the food bowl in northeast India. While agriculture experts believe the planting process will be completed even if it continues raining, land coverage does not necessarily mean the same productivity to farmers. A postponement in the sowing also means loss of p...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.