In a bid to incentivize farmers, the government of India (GOI) has announced an increase in the Minimum Support Price (MSP) for several of the 2014/15 winter-sown crops including wheat, mustard, barley, chickpeas and masoor (red lentil), etc. MSP Raised for Key Crops In a bid to incentivize farmers, the government of India (GOI) has announced an increase in the Minimum Support Price (MSP) for several of the 2014/15 winter-sown crops including wheat, mustard, barley, chickpeas and masoor (red lentil), etc. The crops will be marketed in the 2015/16 season.The increases, based on the Commission of Agricultural Costs and Price (CACP) recommendations, are nominal as GOI wishes to keep a tab on inflation. However, the price boost is likely to...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.