The head of India’s soybean processing trade association said that the nation’s soybean harvest area will expand by 10 percent this year. India is the world’s largest consumer of vegetable oil and exported three times as much soymeal a decade ago until domestic demand started rising. Soybean production is expanding globally, and India only produces about 10 percent of world output, but the expansion in India has outpaced the rest of the world over the past few years. Even though India consumer more than 50 percent more palm oil than soyoil, demand for the former has been in decline while consumption of more expensive soyoil has been rising. It is unclear whether this dynamic will continue and may be highly dependent on th...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
A federal appeals court paused a USITC ruling against President Trump’s use of Section 122 to impose 10-percent global tariffs. A bipartisan group of 80 House members asked USTR to investigate specialty crop imports from Mexico for unfair trade practices. India notified the WT...