Industry Resilience When COVID hit and food supply chains were disrupted by the shift to consuming food at home instead of from institutional providers, critics decried the lack of resilience and called for remaking the industry. However, in a matter of a few short months, processors adjusted, and few people went hungry due to the situation. The cyber-attack on JBS this week reinforced that the industry is also less fragile than the energy grid, which failed in Texas this year and had to pay off the hackers to get gasoline flowing again this spring. JBS reported that most of its facilities were up and running the next day after the attack. In fact, instead of messing with food production and processing, critics should understand that the l...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.