Last week the Upper House of Japan’s Diet approved a new beef safeguard protocol which amends the U.S.-Japan Trade Agreement (USJTA). That is the final step of approval needed for the agreement and the two countries are finalizing the implementation procedures. The protocol was negotiated earlier this year and signed by the Office of the U.S. Trade Representative and the Japanese Embassy in Washington in June (see WPI 3 June). Japan is a key market for U.S. beef, in terms of both volume and value cuts, though inflation and consumer purchasing power has been a headwind for U.S. exports. From January through September, beef exports to Japan are down 4 percent from the same period in 2021, but value has increased 8 percent.&...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.