Fake Meat Fight The arguments over labeling regulations for plant-based alternatives to meat continue. The National Cattlemen’s Beef Association (NCBA) recently released the results of a consumer survey showing that nearly two-thirds of respondents believed the products produced by Beyond Meat, Impossible Foods and LightLife contained real beef or some form of animal byproduct. Consumers were shown the labels of the Beyond Burger product which features a cow icon, and the label on LightLife product which includes the word “beef” on the label. Those consumer survey results are probably a sign that the industry’s market positioning has been effective. The sector has been hoping to mimic the plant based be...
The magpie goose (Anseranas semipalmata) is the sole living representative species of the family Anseranatidae. This waterbird is found in northern Australia and southern New Guinea.[2] The species is not truly migratory but it sometimes travels large distances to find food and water, especiall...
The common ostrich (Struthio camelus), or simply ostrich, is a species of flightless bird native to certain areas of Africa (and historically, Arabia) and is the largest living species of bird. The common ostrich is one of two extant species of ostriches, the only living members of the genus St...
A pika (/ˈpaɪkə, ˈpiːkə/ PY-kə, PEE-kə[3][4]) is a small, mountain-dwelling mammal native to Asia and North America. With short limbs, a very round body, an even coat of fur, and no external tail, they resemble their close relative the rabbit, but with short, rounded ears.[5] The large-eared pi...
Lobelia (/loʊˈbiːliə, lə-/[4][5][6]) is a genus of flowering plants in the family Campanulaceae comprising 415 species,[7] with a subcosmopolitan distribution primarily in tropical to warm temperate regions of the world, a few species extending into cooler temperate regions.[8] They are known g...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.