The National Cattlemen’s Beef Association (NCBA) is having its summer business meeting in San Diego this week. While all the expected topics are on the table for discussion, one has risen to prominence: trade. Frustration with the Biden trade agenda has been building for some time, especially as market access agreements turn to more vague cooperative frameworks and the impact of imports into the U.S., especially on wages. News reports quoted NCBA’s vice president of government affairs saying, “It is absolutely unconscionable that the Trade Representative of the United States, Katherine Tai, made comments in the last few weeks that it is no longer an objective of this administration to work on exports.” Note that las...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.