Beef production is now forecast at 26.632 million pounds, an increase of 775 million pounds (+3 percent) from the January forecast. Before taking this number at face value, however, it’s important to consider how the USDA constructs its forecasts. If there is a significant change in market conditions, the USDA adjusts its fundamental forecast accordingly. In late November, the USDA announced a suspension of all cattle imports from Mexico due to the infestation of New World Screw Worm in Chiapas, along the Guatemalan border. As a result, the December forecast for 2025 beef production was revised downward from 26.347 million pounds to 25.732 million pounds, a 615-million-pound reduction. Now, with trade between the U.S. and Mexico poise...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...