The malting barley sector was thrown two curve balls this year: the shutdown of the hospitality sector by COVID-19, and China imposing punitive tariffs on its typical supplier, Australia. However, neither development explains the recent uptick in prices given that sales typically occur in the late fall and early winter. Australia shifted its exports to India where the demand for craft beer is growing. The only other suppliers with the necessary sanitary certificates issued by Beijing are Canada, France and Ukraine. France shipped 111 KMT of malt barley to China in July and sales by Canada and Ukraine have been solid. The supply has not only been tightened by demand but a smaller planted area in Argentina combined with Australia diver...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.