The CBOT was mostly lower to end the week with corn, soybeans, wheat, and both cattle contracts all posting losses by the closing bell. The only real gainer was the lean hog market, where futures rallied to triple-digit gains on relative strength in the cash market. Trading volume was light across the board as traders saw little reason to further adjust positions following the October WASDE. The WASDE was bullish corn and wheat, which has kept length in the corn market while wheat continued to back away from Monday’s panic-rally highs. The trade is now almost solely focused on the lingering U.S. harvest and any frost/freeze risks and then U.S. export prospects. Seasonally, the market is entering a time of typical weakness in wheat fut...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.