CBOT (and most other) markets simply imploded today in a massive risk-off mentality. China’s coronavirus continues to unnerve global markets as the disease could have implications for global economic growth/demand. For ag markets specifically, funds were selling into commercial buying activity and futures ended near or below the bottom end of their recent trading ranges. The weather remains a supply-side risk for parts of the major crop-growing regions with increasing frost-damage risk for European winter crops and a dry trend for parts of Ukraine and Russia. Northeast Brazil is receiving persistent showers that aren’t needed, while the central-south region remains a tad too dry. Argentina’s crop conditions and soil...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.