Ag futures attempted an overnight rally, but none (except for corn) were able to overcome yesterday’s highs. The inability of bulls to push the market above that point led to a weaker opening in slow trade this morning. Weather remains a focus, but with mostly improved conditions across the Corn Belt, the market’s attention is now turning to demand, which has been sluggish. Weather and yields continue to be largely bullish, while exports and USDA’s likely action in next week’s WASDE report remain bearish, and the market is caught in between. The CBOT was mostly in the red today as traders adjusted positions in light volume trading ahead of the 11 June WASDE. Rolling positions from July futures to deferred contracts...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.